„At first it was globalization and then the economic crisis that strongly affected the life and competitive position of the companies. The players of business life faced the fact that the products of excellent quality, the modern technological solutions, the perfectly organized processes and the ingenious business models were now available for many and so they did not represent a business advantage in themselves over the other market players. More and more businesses started to realize that it is the colleagues who mean the uniqueness of the organizations and the motor of their development as they have the knowledge and experience needed for the successful operation of the company. However, success required the knowledge capital represented by the people to be utilized for the benefit of the company so that they could deliver increasingly high performance. The most prospering companies in the world consider engagement to be the fundamental element of business success. Lacking this, even the companies equipped with the latest tools or systems cannot become the winners of the fierce competition.” (source: Zsuzsa Szűcsné Szaniszló)
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